Brought Havana Club’s Cuban heritage to life through an immersive activation designed for social-first storytelling and shareable content.

Led digital campaigns that inspired giving, volunteerism, and deeper community engagement.

Designed and managed cross-market influencer programs that delivered $135K in earned value through impactful content.

Built social strategies that strengthened community perception, informed patients and fueled fundraising,

Developed Hispanic Heritage Month campaigns featured in The Drum, blending digital storytelling with cultural celebration.

Drove ecommerce growth with shoppable content, giveaways, and Design Dash. Launched Kristen Bell ambassador campaign.