United Way Miami

Nonprofit Marketing

United Way needed to activate social and digital campaigns that inspired giving, volunteerism, and advocacy across Miami.

Approach

I managed social and digital campaigns designed to highlight community impact stories and mobilize supporters around key initiatives like Giving Tuesday and annual fundraising drives.

Execution

Led campaign planning and content creation for nonprofit initiatives, including digital fundraising

Partnered with corporate sponsors and community leaders for amplification and sponsorship sales

Produced storytelling that spotlighted volunteers and beneficiaries