La-Z-Boy

Social Commerce

La-Z-Boy wanted to refresh its image and drive ecommerce growth by connecting with younger audiences in more authentic, digital-first ways. Partnering with actress Kristen Bell as the new brand ambassador created a platform for storytelling that felt approachable, stylish, and shoppable.

Approach

I led the digital and social strategy supporting Kristen Bell’s launch as the face of La-Z-Boy, crafting a content ecosystem that merged lifestyle storytelling with ecommerce opportunities. From campaign planning to analytics, the focus was on maximizing the partnership’s impact while scaling social commerce tactics.

Execution

Directed social-first content shoots and developed a branded content series featuring Kristen Bell

Created “Kristen’s Picks” — a curated collection amplified through shoppable posts and giveaways

Designed campaign calendars that aligned with both brand storytelling and direct-to-consumer sales goals

Supported La-Z-Boy’s Design Dash competition on Pinterest, generating creator-led inspiration and audience engagement