Tequila Cazadores

Experiential: eeeeeatscon LA

Tequila Cazadores wanted to bring its signature Lotería game to life in a way that resonated with foodies and festival-goers at EEEEEATSCON LA. The challenge was to create an activation that honored tradition while sparking digital engagement far beyond the event.

Approach

We reimagined Lotería as a playful, Instagram-first experience that turned scrolling into gameplay. Hosted entirely on Stories, the Social Lotería campaign featured interactive polls, quizzes, and cocktail sliders, blending cultural heritage with digital fun. By fusing an on-site experience with online participation, we extended the energy of EEEEEATSCON into the social sphere.

Execution

Designed and launched a Social Lotería game hosted on Instagram Stories

Activated playful mechanics (polls, quizzes, sliders) tied to Cazadores cocktails and culture

Offered fans the chance to win exclusive Cazadores swag through participation

Amplified on-site buzz into social engagement over the two-day activation