Stagwell Global

Multicultural Marketing

Each year, Stagwell activates across its global network to celebrate Hispanic Heritage Month in a way that uplifts voices, honors culture, and sparks conversation. The goal was to create engaging programming that resonated internally while extending outward into the industry and communities.

Approach

As part of TEAM and the DEI council, I led the creation of digital-first campaigns and activations designed to educate, connect, and celebrate. Our work was featured in The Drum alongside other top agencies’ efforts in both 2023 and 2024, spotlighting Stagwell’s commitment to multicultural marketing.

Execution

2023: Produced Sobre Mesa, a digital content series amplifying Hispanic perspectives; coordinated NYC and virtual HHM events across agency partners

2024: Expanded programming to include a cooking class with Eddie Zamora (The Yum Yum Foodie) and a Miami-based happy hour, alongside digital content including playlists, educational features, and storytelling assets

Built toolkits and social content to extend across the Stagwell network and partner agencies

results

  • Featured by The Drum

    as one of the top agency HHM campaigns in both years

  • Engaged thousands

    of employees across agency network

  • Strengthened corporate culture

    and external positioning through authentic storytelling