Joe DiMaggio Children’s Hospital & Memorial Healthcare System

Social & Content Strategy

I began working with Joe DiMaggio Children’s Hospital in 2020 to strengthen its digital presence and deepen community trust through social media. Over time, this work expanded to include Memorial Foundation and Memorial Healthcare System, where the focus shifted to building fundraising strategies that inspired giving and showcased impact across South Florida.

Approach
I developed social-first strategies that blended storytelling with measurable fundraising goals. Alongside day-to-day campaign execution, I built and led a team of six specialists to manage content creation, community management, influencer partnerships, and analytics for the hospital system and their nonprofit foundations.

Execution

• Produced storytelling content that humanized healthcare

• Launched digital campaigns for donor engagement and fundraising initiatives

• Partnered with influencers to expand reach and donor visibility

• Oversaw community management and analytics reporting to optimize performance