hey, i’m shai.

Shairy Gonzalez (aka Shai) is a strategic marketer and people-first leader with more than a decade of experience spanning digital marketing, brand strategy, experiential activations, and striking social campaigns. She has partnered with global brands and local organizations, including: Bacardi, Miller Lite, La-Z-Boy, United Way and Memorial Healthcare System - guiding programs that blend cultural insight with measurable business impact. Known for building scalable systems and leading cross-functional teams, she has also been at the forefront of innovation, leveraging AI to automate processes, surface insights, and drive smarter business decisions.

Beyond her professional work, Shairy finds inspiration in the outdoors. She is an avid hiker, kayaker, and camper who has explored national parks across the U.S. Whether discovering trails with her dog Evy or planning the next adventure, she approaches life with the same curiosity, creativity, and sense of wonder that fuel her career.

Service and community are also central to Shai’s story. She has dedicated eight years to volunteering with United Way, mentored youth through Big Brothers Big Sisters, served as Communications Chair for the American Advertising Federation, and has volunteered with environmental and community beautification projects in Austin, Texas. These experiences reflect her belief that true leadership is rooted in service, connection, and creating opportunities for others—values that guide both her work and her life.

Senior Marketing Leader | Culture-First Strategy | Content & Innovation Architect

let's collab

experience

TEAM

Director, Content & Community | 2021-Present

Shairy leads integrated digital marketing initiatives across global and national brands, blending social, influencer, content, and experiential strategies that drive measurable impact. She has developed scalable systems, AI-powered tools, and frameworks that elevate how brands engage audiences across digital and real-world activations. Beyond client work, she co-chairs TEAM’s Diversity, Equity & Inclusion council and contributes to agency-wide innovation and growth.

Zimmerman Advertising

Supervisor, Strategy & Analytics | 2019-2021

At Zimmerman, Shairy oversaw strategy and performance reporting for major consumer brands including La-Z-Boy, Party City, and Kay Jewelers. She managed a cross-functional team of 10+, delivering insights that informed creative, media, and influencer efforts. Her leadership helped optimize processes and strengthen agency best practices across digital strategy and analytics.

United Way

Sr. Manager, Social Media | 2015-2018

Shairy led digital and social media strategy for United Way, advancing the nonprofit’s mission through campaigns that inspired giving and community action. She managed content, partnerships, and storytelling that amplified awareness of critical programs and local impact. Her work deepened donor engagement and positioned United Way as a trusted voice in the community.

Miami Veterinary Specialists

Marketing Coordinator | 2013-2015

In this role, Shairy supported marketing and communications for a leading specialty veterinary hospital in South Florida. She developed digital content, coordinated events, and executed community outreach to strengthen the clinic’s reputation and client relationships. This early experience sharpened her skills in project management, storytelling, and brand building.

100+ Campaigns Executed

For global brands and local organizations
14+ Years of Marketing Experience

Spanning digital, social, brand, and experiential
Rooted in Community

From DEI leadership to 10 years non-profit experience